Eamon Gracias, a designer ⌘ based in Melbourne → Currently working at Easygo as Brand Designer.

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Selected Projects
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Vividus
Identity Design
Packaging Design
Product Design
Art Direction
A modern take on whiskey, Vividus is a conceptual branding project which included branding and Identity design, all the way through to 3d modelled products and packaging design.

The unique lettermark uses a custom made font with a stylised ligature, which also doubles as an icon for the brand. The ligature form is further used as a unifying device used across all brand collateral, ensuring a subtle but consistent style across all creative.
Dewsdae
Identity Design
Packaging Design
Motion Graphics
Art Direction
Dewsdae is an Australian Beauty Company that sell 'Beauty Fridges', designed to keep skincare and other makeup products chilled for optimal use. The owners approached me to assist with the repositioning of their company from being called 'The Beauty Fridge' to 'Dewsdae', allowing them to expand into other product areas and develop a unique persona.

I worked as the sole designer on the project, which included an extensive identity design process, packaging design for exisiting and new product ranges, a variety of social media creative, and general art direction for the entire project.

The Dewsdae 'wave' symbolised the ups and downs of our skin journey, embracing the bumps and imperfections - a direct link to the company mission statement. I further evolved this by creating icons which I dubbed 'dewmojis' - a playful extension of the brands identity which filtered out into various touchpoints.
Lito Lab
Art Direction
Identity Design
Social Media Design
Lito Lab is an eyebrow business based in Melbourne, Australia. Alicia, the owner, approached me with the challenge of branding her business so it felt premium, Gen Z and also gender neutral. Ultimately we didn't want it to look like other eyebrow businesses and instead position the branding as a Pinterest-esque aesthetic.

The branding features a simple letter mark, and a collection of 'eyebrow wheels' - circular symbols based off eyebrow shapes. I created a visual coding system for Alicia so that each mark could be used to represent a different service, whilst also functioning as a decorative device.

The creative tone of the brand is quite muted, featuring desaturated and vintage-style photography. The letter mark and the wheels are used in jarring and grid-breaking ways to accentuate the moody brand.
Afrodite
Art Direction
Identity Design
Product Design
Packaging Design
Social Media Design
Afrodite is a CBD Oil startup based out of Prague. Their goal was to reposition CBD oil as a beauty product rather than a healthcare product. It was also designed to subvert the negative stigma related to most CBD oils.

As a result, the identity was strongly inspired by large beauty brands that would appear in retail stores such as Mecca and Sephora. The verbose letterforms coupled with the playful colours and iconography reimagine CBD oil as a dreamy addition to every beauty routine.

The custom ligature between the I and the T symbolises the drop of a pipette, and is used throughout the brands collateral.

More than just the packaging, I also designed the product bottle as well, creating a unique concaving interior so the pipette could collect every last drop of the valuable oil.
Inner West Run Club
Identity Design
Social Media Design
As the name would suggest, this project was for a run club based in Sydney. The club, who are nicknamed 'the chimneys', wanted to base their appearance around the iconic 3 chimneys of Sydney Park - a common meeting point for the club.

The design used a graphic representation of the 3 chimneys, which also symbolise a podium. The 3 elements are tied together by a line - symbolic of a running route, a reference to the idea that running is something that connects people in the Inner West.

The branding is inviting and playful, helping to position the club as something that anyone can do - rather than an elite athlete activity.
Wallabies Travel
Identity Design
Advertising Design
Creative Direction
Wallabies Travel relaunched their brand in 2023 with the tagline 'experience gold'. I worked alongside the marketing and advertising team at Engage Digital Partners to devise the tagline, and then worked as the sole designer to create a visual identity.

The logo takes both words and makes them a literal representation: 'experience is written in a loose calligraphic style, symbolic of memories and winding journeys. Gold is inside a 'golden ticket' to symbolise the offering of Wallabies Travel as a premium, once in a life time experience.

Lines adorned with iconography flow through all creative, connected everything back to the 'gold' ticket, and the idea of a premium experience.
Other Work
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Eamon Gracias © 1999 — 2023. All Wrongs Reserved.